Kara Redman

🔥How to sell your brand strategy to leadership

🔥How to set up a brand-led growth dashboard

Before we get to it, I rebuilt my website last weekend and I am not mad about how the MVP turned out. There's still a lot of formatting, design, and content upgrades I'll be making over the coming weeks but give it a visit and reply

🔥 How to run a messaging sprint with your team

(And not waste people's time) If you've ever tried to write brand messaging with a group, this is what happens: * 10% of people are on their laptops * Feedback based on personal preferences * One person dominating the room (usually me, sorry) * Endless wordsmithing I'm going

🔥 How to actually understand your customer

Everyone "knows" their customer. But here’s the problem—most teams think they understand their customer when they really just assumptions and some loosely held CRM data. . Or worse, they rely on surface-level insights from a one-off NPS survey. No one really tells you how to know your

🔥3 brand trends to jump on

First of all, how is season 3 of White Lotus going to wrap up with just one episode left!?? Please reply with your theories. We could all use a little look toward the future right now, yes? Let’s unpack three big trends that are going to reshape the branding

🔥 Does brand even care about performance?

Brand marketing vs. performance marketing. Which is better? Do you have to choose one? What is even the hecken difference? The terms "brand marketing" and "performance marketing" are often bandied about, sometimes interchangeably. The actually refer to fundamentally different approaches and goals within the marketing spectrum

🔥 Do you know if anyone's talking about you?

This week a prospect looked at a reporting line item on our proposal that read "monitor brand awareness" and asked how we get that data. First of all, we look at brand awareness at its most basic level: recognition (can audiences pick us out of a lineup) and

🔥 The no-burnout blueprint for scaling your agency

If you've ever felt overwhelmed by the pace and pressure of scaling your agency, you're not alone. I recently had the pleasure of speaking at the "No-Burnout Blueprint for Scaling Your Agency" webinar hosted by Unbounce alongside Brianna Doe, where I shared some of

🔥 A guide to egos & incompetence

Alternate title: My no-bs guide to dealing with incompetent team members Let’s talk about that one person at work who just doesn’t get it. You know who I’m talking about—the one who turns every task into an ordeal, complicates every simple process, and just gets in

🔥 Why am I so cringe? And other lies we tell ourselves.

As marketers and founders, we excel in crafting compelling narratives for our companies. We know how to position our brands to resonate with audiences, drive conversions, and foster brand loyalty. Yet when it comes to branding ourselves, many of us hit an unexpected roadblock: Suddenly, we are no longer crafting

🔥 Who's selling your Skippy?

IKYMI, I launched a LinkedIn series explaining in no-BS terms what all the brand jargon means (like brand archetype, brand parity, and brand equity). Why? My fellow industry friends pretend its some mystical etherial thing and frankly... it's not that hard. Ya'll wanted to go a

🔥 Brand jargon in my own words

Today I'm fast forwarding through the 15 years it took me to learn all the things we say in brand strategy land and giving you the TL;DR on my most used, because why not? I've been teasing these out through my posts (like this one)

🔥 "You'll do anything for likes"

Probably. But before we get to that I need your help. I'm expanding my content topics this year and need to know what you're actually interested in. Would you let me know here? Now onto the trolls! You've seen the comments: "You'

🔥 Sorry, I thought it was 2021

What can I say about a year that feels like it just started? As my years go up and the relativity of time becomes an increasingly real concept for me, let's instead look ahead at how I'll be living my life better in however much of

🔥 Primary research = your brand’s secret weapon

Special thanks to Robert Manigold for inspiring this week's content! Do you really know your customer? Is your product market fit all in your head? It's easy to rely on public studies and assumptions. But here’s a reality check: using the same public industry stats